Agents: Are you out or are you in? ? homestagingbrisbane

I?ve always published my own stuff on this blog but I read something just now that made me think ?I wish I?d written that!? It so sums up Real estate in 2012 and the opposing views on home staging that I though I?d share it with you in its entirety.

The piece was written by Nairn Friemann the President of Ingenuity and Pizzazz inc?based in New York?and the 2012 RESA Professional stager of the year

This is what Nairn writes:

The key word for selling?real estate?in 2012 is CHALLENGING. No one, including the experts, can predict how the market will fare in the next 12 months. While the health of the economy and regional markets, and location and size of properties are outside the control of agents and sellers, three factors are discretionary and must be expertly managed to ensure a successful sale:

• PRICE
• PRESENTATION
• CONDITION

Increasingly, savvy real estate agents are realizing that having?professional home stagers?on their teams is the best way to increase their marketing effectiveness and success. When staged listings sell faster and for more than the comps that are not staged,?agents?and?their?real estate companiesbenefit from?higher commissions, reduced marketing expenses, increased profitability, increased client satisfaction?and?increased referrals.?Success breeds success.

In addition, collaborating with a home staging expert, who can handle a staging project from consultation through to completion, frees up an agent?s time to focus on what they do best ? list and sell properties and find homes for their buyers. For the home seller, agent and real estate company, professional home staging is a win-win-win marketing strategy. Unfortunately, some real estate agents still do not appreciate the value and necessity of professional home staging. But in 2012,?staging is no longer optional, according to real estate guru,?Barbara Corcoran.

Here?s what real estate agents say about staging -?Out vs In.

OK, back to me! ?So simple question really for agents ? are you in or are you out? ?If you?re in but don?t know how to sell home staging to your clients I wrote a blog that covers just that. If you?d like to discuss promoting me as part of your team then give me a call. I?m here to help

Imogen Brown is a Home Stager based in the Western suburbs of Brisbane. Find her website at www.homestagingbrisbane.com or contact her on 0432 994 056

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Source: http://homestagingbrisbane.wordpress.com/2012/03/06/agents-are-you-out-or-are-you-in/

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